SKU: CRE-E10Vendor: Sony

CRE-E10 OTC Hearing Aids

SKU: CRE-E10Vendor: Sony

CRE-E10 OTC Hearing Aids

Introducing rechargeable Sony CRE-E10 OTC hearing aids, featuring a fashionable earbud style and world-class sound.
$1,299.99 Regular price
In stock
Sold as pair
Hassle-free returns
45-day trial
1-year warranty
Free shipping
  • Modern earbud design with choice of four sleeve sizes
  • Easy setup and customization through the Sony Hearing control app2
  • Convenient rechargeable battery offers up to 26 hours of non-stop use1
  • Bluetooth connectivity for easy audio streaming (iOS only)3
  • Equipped with prescription-grade sound quality for crystal clear hearing
  • FDA-cleared medical device created in partnership with WS Audiology4
  • Automatically adjusts to your environment
  • Quality noise reduction feature filters out distracting background noise
  • An FSA/HSA eligible product5

Sony OTC hearing aids have a 1-year warranty that includes repair, but does not include loss and damages.


You have 45 days to return undamaged products for credit.

  • All items originally provided at the time of purchase (kit contents) must be included for a valid return.
  • Sony OTC hearing aids must be returned to the place of purchase.
User Self-fitting Yes
Types of ear-tips that can be used
XS, S, M, L
Open (Vent) type / Close type
Optional: Open (Vent) type
Battery Rechargeable
Mic # on each 2
Continuous usage time1

Up to 26 hr after a full charge

Up to 23 hr incl. 2 hr audio streaming

Indicator LED on Hearing Aid
Indicator LED on Charger

Two for hearing aid status

One for charger status

OSPL 90 (Peak)
110 dB SPL
40 dB
Hearing Profiles
iOS only (MFI)
Connectivity with Smartphone3 Bluetooth
Smartphone App2 iOS, Android
Sony CRE-E10 OTC Hearing Aids supplemental image Sony CRE-E10 OTC Hearing Aids supplemental image
Key features
A Modern, Discreet Design for Everyday Hearing

The Sony CRE-E10 OTC hearing aids offer immediate comfort and familiar fashion with a modern earbud style. No one will know your rechargeable device is a world-class, customizable hearing aid that automatically adapts to your environment no matter where your day takes you.2

Sony CRE-E10 OTC Hearing Aids supplemental image

Designed for everyday use

This familiar earbud style with choice of four sleeve sizes helps ensure the correct fit with all-day comfort.

Sony CRE-E10 OTC Hearing Aids supplemental image

Easy setup within minutes

Use the Sony Hearing control app to set up and customize the volume and sound settings for your OTC hearing aids in about 10 minutes.2

Sony CRE-E10 OTC Hearing Aids supplemental image

Rechargeable convenience

Stay on-the-go with a rechargeable battery with up to 26 hours of continuous use and a portable Qi-compatible wireless charging case.1

Additional popular features

Prescription-grade sound quality
Developed with Sony’s innovative technology to produce prescription-grade sound quality comparable to traditional hearing aids.
Automatically adjust to your surroundings
Your OTC hearing aids automatically analyze, adjust, and optimize sound based on your surroundings to improve your listening experience in every environment—whether you’re out on a hiking trail or in a busy restaurant with loved ones.
Natural surround sound
With Ear-to-Ear Wireless Link, hearing aids wirelessly work together to produce effective, high-quality noise reduction and deliver an optimal hearing strategy for your environment.
Bluetooth connectivity
Use your iOS device to stream your favorite music and audio directly into your hearing aids.2, 3
What customers are saying

Thousands of happy customers speak volumes

Sony's CRE-E10 have impressed me. They have a minimal design and are very discrete. If someone sees you wearing them, they will not think they are hearing aids, as they look just like regular earbuds.

Terry McDonald

This Sony hearing aid is an absolutely fantastic hearing aid for anyone with mild to moderate hearing loss. They will easily last all day on a full charge, are simple to set up, very comfortable for all day use, and have great performance. I can't find any reason to pass on these hearing aids.

Jack Morrison

The fact that these have Bluetooth and able to be adjusted on your phone really is a huge plus compared to the bulky hearing aids of yesterday. They're super light and hardly feel like there's anything in my ears. The run time at almost a full day is utterly amazing!

Sarah Peters
It's your hearing, your way

Personalize Your Hearing Within Minutes

With the Sony Hearing control app,2 you can easily control volume and sound quality to suit your preferences anytime, anywhere. Compatible with Android and iOS and free of charge.

Soundwave Illustration

Check your hearing

If you have any questions or require assistance in identifying the right product for you, please don’t hesitate to speak with our specialists or schedule an appointment to discover your exact hearing needs.
Take a 5-minute hearing test

Frequently Asked Questions

Read this Sony step-by-step guide online for help with setting up your Sony CRE-E10 OTC hearing aids.

Your OTC hearing aid will arrive preinstalled with size S (small) click sleeves. If these aren’t comfortable, you can switch to one of the other three sizes provided (XS, M, L). Choose a smaller size if the hearing aid is pressing on your ear or a larger size if the hearing aid feels loose or makes a whistling noise. Also, your left and right ear may be slightly different sizes, so feel free to use different size sleeves in each ear. Check the User Guide or watch these instructional videos to learn how to insert, fit, and remove your hearing aids.

When you’re not wearing your CRE-E10 OTC hearing aid—like when you take it out before bed—you should set it in the charger. Once placed in the charger, the power will turn off, and the hearing aid will begin charging.

You will need an Apple® iPhone® device (iOS™ 13 or higher) or an Android™ smartphone (Android OS 10 or higher) with the Sony Hearing Control app2 installed to perform hearing aid fitting and volume adjustment. 

The Sony Hearing Control app2 version 1.1 is now available and adds support for:

  • iPhone 7, iPhone 8, iPhone SE 1st generation, iPhone SE 2nd generation
  • iPhone or Android smartphones with a large display setting

Audio streaming is available with CRE-E10 on Apple® iPhone®, iPad®, and iPod® devices with iOS™ version 13 or higher installed; audio streaming is unavailable on Android smartphones.

*Android is a trademark of Google LLC.

The Sony CRE-E10 OTC hearing aids will support Bluetooth audio streaming for iOS only at this time. Audio streaming is available on Apple® iPhone®, iPad®, and iPod® devices with iOS™ version 13 or higher installed; audio streaming is unavailable on Android™ smartphones. However, the self-fitting process, volume adjustment, and fine tuning are still possible using an Android device with OS 10 or higher via the Sony Hearing Control app.2, 3

The Sony CRE-E10 OTC hearing aids are IP68 rated, which means they are not waterproof, but do have a level of dust and water resistance. 

The Sony OTC hearing aids are only able to be purchased and set up as a pair.

No, this OTC hearing aid will not help with tinnitus.

The battery life of the CRE-E10 OTC hearing aids is up to 26* hours with normal usage after a 4-hour charge. If you need more time, you can charge the hearing aids on the go. A fully charged case provides three complete charging cycles for the hearing aids.

Note: A 30 minute charge will provide up to 6 hours with normal usage.

* Actual performance varies based on settings, environmental conditions, streaming, and other usage.

Instructions are available in the Safety Manual Cleaning and maintenance (P23-24) or you can watch these instructional videos.

You can use the app2 to fit the OTC hearing aid and tailor it for your hearing needs:

  • Adjust the volume and sound balance (tone)
  • Adjust the microphone, so it's easier to hear in noisy environments
  • Troubleshoot and change hearing settings on demand

You should have a full hearing evaluation if:

  • You have a history or are experiencing ear pain or active drainage or balance problems.
  • You hear much better in one ear than in the other.
  • You suddenly cannot hear out of one or both of your ears.
  • You hear ringing or roaring in one or both of your ears.
  • You struggle to hear in all listening environments, including quiet environments.

If you are experiencing any of the above, you should consult with a Hearing Care Professional.

You could be an OTC self-fitting hearing aids candidate if:

  • You hear well in quiet environments but struggle in noise.
  • You own a smartphone and feel comfortable downloading a new app.
  • You are a proactive learner with basic knowledge of how to use a smartphone or tablet.
  • You feel cost is a main priority when determining your hearing health care.
  • You are interested in some hearing support, but not willing to commit to the traditional hearing aid process.

If you are experiencing any of the above, you could benefit from OTC hearing aids.

You should consult a Hearing Care Professional if:

  • You want a solution personalized to your unique hearing needs (for example: tinnitus management).
  • You need help to set up and manage self-fitting hearing aids.
  • You have not experienced hearing improvement from self-fitting hearing aids.
  • You would like additional support with maintenance and care of your hearing aids.

If you are experiencing any of the above, you should consult with a Hearing Care Professional.

If you have any of the problems listed below, please see a doctor, preferably an ear-nose-throat doctor (an ENT).

  • Your ear has a birth defect or unusual shape, or was injured or deformed in an accident.
  • You saw blood, pus, or fluid coming out of your ear in the past 6 months.
  • Your ears feel painful or uncomfortable.
  • You have a lot of ear wax, or who think something could be in their ear.
  • You get really dizzy or have a feeling of spinning or swaying (called vertigo).
  • Your hearing changed suddenly in the past 6 months.
  • You have worse hearing in one ear. 
  • You hear ringing or buzzing in only one ear.

Help is a quick call away.

If you need help with your OTC hearing aids, please contact Sony Product Support at (877) 864-7669, Monday-Friday, 10 am to 8 pm ET.

Why people choose HearUSA

Your hearing health is our number-one priority. As one of the most recognized name in hearing care, we take the guesswork out of better hearing so you can get back to living your best life. You can buy the Sony CRE-E10 hearing aids today with peace of mind.

Why people choose HearUSA: 36 years’ experience
36 years’ experience
Why people choose HearUSA: Money back guarantee
Money back guarantee
Why people choose HearUSA: Warranty
  1. Actual performance varies based on settings, environmental conditions, storage, and usage. Batteries are consumable products and their capacity degrades over time as they age. Sony does not guarantee the life span of the battery.
  2. Sony Hearing control app – Use app on smartphone to personalize settings. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require registration.
  3. Interoperability and compatibility among Bluetooth® devices vary.
  4. FDA cleared as OTC self-fitting hearing aid intended to amplify sound for individuals 18 years of age or older with perceived mild to moderate hearing impairment.

  5. Customers can purchase the CRE-E10 with an FSA or HSA account, depending on eligibility.